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James Removals

South London

James Removals by C-That, South London

A warehouse wall facing the railway turned into hand-sprayed signage at billboard scale, readable at line speed.

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c. 30m × 6m · Facing the railway · 2022


The brief

James Removals wanted a long, blank warehouse wall overlooking the railway to work as advertising.


Our approach

Bold lettering, storks carrying parcels, service lists and the phone number, laid out to read from a moving train and sprayed by hand.


The result

Around 30m × 6m of permanent, hand-painted advertising in front of rail passengers every day.



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